With the favored conditions, sheen, and holiday sensibilities it’s understandable that annually December holds the designation as the month with the most engagements. However, as the calendar page turns with each new year, we also discover that January retains the title as the month with the highest rate of divorce filings. In fact, it’s commonly referenced within related industries (wellness, legal, financial, etc.) as “Divorce Month.” Further details indicate that the first Monday [in January] after schools are back in session from holiday break is the single day with the most filings of the month.
On the day the marketing creatives behind this now pop culture driven ubiquitous phrase formed the campaign, I imagine they were unaware of the absolute and powerful truth of their clever tagline. With a small shift in spelling, using a homonym like a stunt-double, the meaning is just as relevant when discussing trauma.